The 4 P's of Marketing
The 4 P's of marketing By Connor Williams In this blog post, I will be explaining exactly what the 4 P's of marketing are and why they are incredibly useful to organisations and an aspiring marketer. The 4 P's have been used as a marketing plan since the 1950's so there have been adjustments since then, such as the introduction of 3 more P's which are people , process and physical evidence . I will not be going into detail about these however as I want to focus on the 4 most important ones to a marketing plan. What are the 4 P's? In short, the 4 P's is the framework that you will use to build your marketing campaign. It is also known as "the marketing mix". 1) Product - This is always where a marketing campaign starts. The product is what you sell and how it satisfies your customers needs. Knowing your product well is also a key factor to how it is going to be distributed. There can be a lot of factors to your product in order to make it stand o