Consumer Decision Making Process
Consumer Decision Making Process Theory By Connor Williams In this blog post I will be explaining a marketing theory called the Consumer Decision making process. The Consumer Decision making process is a theory that analysis a consumer's decision process from when they decide they want or need a particular product up to the point where they finally purchase it. 1) Recognition of Need This is the first stage is where you consider your consumers wants or needs. These can arise from factors like a physical need (food, water, shelter etc.) or an emotional need (feeling self gratification from something like a clothing item for example). Understanding when your target audience's wants/needs arise is useful for timing your advertising well. Using a clothing brand as an example, they would typically promote their jackets, jumpers, hats, etc. during the colder time of year as the clothing brand know their consumers will need to have warm clothing. 2) Information Search This is the stag