Marketing Blog

Consumer Decision Making Process Theory By Connor Williams In this blog post I will be explaining a marketing theory called the Consumer Decision making process. The Consumer Decision making process is a theory that analysis a consumer's decision process from when they decide they want or need a particular product up to the point where they finally purchase it. 1) Recognition of Need This is the first stage is where you consider your consumers wants or needs. These can arise from factors like a physical need (food, water, shelter etc.) or an emotional need (feeling self gratification from something like a clothing item for example). Understanding when your target audience's wants/needs arise is useful for timing your advertising well. Using a clothing brand as an example, they would typically promote their jackets, jumpers, hats, etc. during the colder time of year as the clothing brand know their consumers will need to have warm clothing. 2) Information Search This is the stag...

The 4 P's of marketing  By Connor Williams In this blog post, I will be explaining exactly what the 4 P's of marketing are and why they are incredibly useful to organisations and an aspiring marketer. The 4 P's have been used as a marketing plan since the 1950's so there have been adjustments since then, such as the introduction of 3 more P's which are people , process and physical evidence . I will not be going into detail about these however as I want to focus on the 4 most important ones to a marketing plan. What are the 4 P's? In short, the 4 P's is the framework that you will use to build your marketing campaign. It is also known as "the marketing mix". 1) Product - This is always where a marketing campaign starts. The product is what you sell and how it satisfies your customers needs. Knowing your product well is also a key factor to how it is going to be distributed.  There can be a lot of factors to your product in order to make it stand o...